Blog

5-Question Chatbot Session with Marketing Professor, Zhenning Xu

As an applied science and technology company, it’s vital to build relationships with universities. We’re lucky to have the University of Southern Maine as a resource and even luckier to have …

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Insights

What to Measure? How One Data Scientist Gets Big Brand Marketers to Measure What Matters.

At the crossroads of advertising and statistics lives the practice of Marketing Analytics.  It is here that marketers strive to prove their value and statisticians seek to demonstrate their relevance.  …

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